It was about halfway through the project that I realized I really wanted to do a spin on Tourism advertising. Considering New Zealand's two faced history with the topic, it felt like a perfect match.
Exotic tourism posters have always been an influence on me, with my father working in Tahiti's tourism industry, their colours and composition have played a large role in the final product. Delving into this even further lead to Tourism posters from around the 60s, which largely featured beautiful women and bold colours.
In terms of the fonts and placement of text, I really wanted to do a take on classic American postcards
Exotic tourism posters have always been an influence on me, with my father working in Tahiti's tourism industry, their colours and composition have played a large role in the final product. Delving into this even further lead to Tourism posters from around the 60s, which largely featured beautiful women and bold colours.
In terms of the fonts and placement of text, I really wanted to do a take on classic American postcards
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